For a true matte look apply to dry hair. Use brush or fingers for a natural look or you can use a comb for a more tight style. Try to use water sparsely.
Suavecito - Matte Pomade is specially formulated to give you a medium hold and a matte finish. Suavecito Matte Pomade will go in super smooth, without any hair tugging like you may be used to with other products. This will allow you to instead focus on the styling aspect of your routine as opposed to trying to evenly distribute hair product throughout the hair. Once you have it in, it's going to stay in. It has some great holding power. And when you want it out, just simply wash out with water.